Bill Bettencourt is a veteran of the footwear and apparel industries with a broad background in general management and functional unit leadership. He has recently joined the Gathr Outdoors team as President of the Outdoor Segment. In this capacity, he is responsible for day-to-day operations, strategy execution and leadership / people development at GCI Outdoors and ORCA (Outdoor Recreation Company of America).

Prior to joining Gathr Outdoors, Bill was the founder of mozaiclab.com; a boutique consulting company created to help footwear and apparel brands connect brand vision to strategic planning. At Mozaiclab, he leveraged his career experiences in international development, sales, marketing, product management, licensing, strategic planning, and P/L management.

Bill previously worked for TOMS Shoes as Global CMO and GM for the Americas overseeing global product and marketing strategy, line and creative asset development, and general manager for the region across Ecom, Retail, wholesale, and 3P Distributors.

Prior to joining TOMS, Bill was working with the Billabong Group as Global GM for the RVCA brand. In this capacity, he was responsible for the strategy, execution, and profitability of the brand worldwide. He was also a member of the company’s Executive Leadership Team reporting directly to the CEO.

Bill has also held senior leadership positions for iconic brands such as Sperry Top-Sider, where he was a critical member of the executive team that repositioned the brand for explosive growth 2010-2014. He was a senior member of the Vans leadership team after the purchase of the brand by VF. Bill started his career with Reebok where he developed a love for lifestyle brands and where he held various positions ranging from marketing manager to VP Global Marketing during his tenure.

A resident of Rhode Island, he enjoys boating, fishing, and the New England lifestyle with his wife Carrie, and their dog Mellie.